How luxurious and classy are the resorts of Asia's leading travel group?

Over the past 15 years, with luxury resorts built in turn across three regions of the country, Sun Group - Asia's leading travel group that WTA Asia Oceania 2022 has just honored has contributed to. It has not significantly changed the way international tourists view Vietnam's tourism.

In 2007, across the country, the number of 5-star hotels was not enough on the fingers, and Vietnam was among the countries with cheap tourism in the world. In 2019, the number of 5-star hotels and luxury resorts increased to 171. From a low-cost destination, international guests gradually know about Vietnam in the image of a place with many high-end experiences. And most recently, in September 2022, Cruise Passenger magazine introduced Vietnam as one of the world's leading luxury destinations in Asia with high-class experiences.

Among nearly 180 five-star hotels and resorts in Vietnam, it is not difficult to recognize world-class names such as InterContinental Danang Sun Peninsula Resort or J. W Marriott Phu Quoc Emerald Bay, Hotel de la Coupole Mgallery Sa Pa… all belong to a Vietnamese corporation, which is Sun Group.

Let's start the journey to admire the luxury resorts of Sun Group from the top of the country. Hotel de la Coupole by MGallery in Sa Pa, Lao Cai since opening in 2019 has made up the face of the poor highland area into splendor and luxury. Located in the most prime location in Sa Pa, the hotel is a must-see check-in point for every visitor.

Da Nang is famous for Sun World Ba Na Hills, where the luxury resort Mercure Danang French Village Bana Hills is located. Shaped in the shape of a picturesque 19th-century French village, this classy hotel is the reason why travelers want to stay longer in Ba Na.

Also in Da Nang, 8 years ago, at the "Oscar of the tourism industry" - World Travel Awards (WTA) named InterContinental Danang Sun Peninsula Resort on Son Tra peninsula - the masterpiece of "architectural wizard" Bill Bensley In the category "World's most luxurious resort", the whole world admired and began to pay attention to Vietnam. No one believes that the award was given to a resort in a country that at that time was only known to the international community through natural and historical landmarks such as Ha Long Bay, Hoi An Ancient Town, Hue Ancient Capital. … The resort then "topped the throne" for 4 consecutive years. The world really saw Vietnam with different eyes.

From the push called InterContinental Danang, Vietnam gradually transformed into the world's high-class resort paradise, with a series of prestigious awards awarded to high-class resorts of Sun Group over the years. This year, WTA Asia Oceania 2022 honors Capella Hanoi - Asia's leading luxury Boutique Hotel; New World Phu Quoc Resort - Asia's leading family-friendly beach resort; Premier Village Ha Long Bay Resort- Asia's leading family resort and JW Marriott Phu Quoc Resort is Asia's leading luxury wedding resort.

Three award-winning resorts in Phu Quoc each have their own look, helping visitors not only have more resort options but also want to return to the Pearl Island many times to enjoy all the luxurious and classy services. It is estimated that from 2016, when Sun Group opened its first project, the "super product" J. W Marriott Phu Quoc Emerald Bay, to 2019, before the epidemic, the number of visitors to Phu Quoc increased by 252%. This number is a clear demonstration of Sun Group's contribution in bringing new attractiveness and classy appearance to Phu Quoc. 

Returning to the capital, Capella Hanoi brings a new breeze to the city that is "connoisseur" and always "thirst" for a high-end experience. Just a few steps from the Opera House, it recreates a golden age of operatic art and chamber symphony. Time magazine recommends this as a must-visit spot in Hanoi to live in a luxury entertainment palace.

This hotel is also a place for the elite to experience the quintessence of world cuisine, with dishes from the famous Yaeyama Kyori beef or hairy crab from the cold waters of Hokkaido… at the Japanese restaurant Koki.

To change the perception of customers around the world about resorts in Vietnam, Sun Group has applied the secret of "standing on the shoulders of giants", leading in the field of hotel business. Sun Hospitality Group - the resort hotel brand of this group is currently the only hotel group in Vietnam that owns the most leading hotel management partners in the world, with names such as AccorHotels, Marriott International, International Hotel Group (IHG), Rosewood Hotel Group, Hilton…

Mr. Juan Losada, General Director of InterContinental Danang Sun Peninsula Resort, shared: “ When I came to InterContinental Danang for the first time and knew this was the work of a 100% Vietnamese corporation, I was very impressed! Very proud to be working with a strong and explosive business like Sun Group ”.

Sun Group's efforts to change the position of Vietnam's tourism in general and the hotel industry in particular have paid off, with the title of "Asia's Leading Travel Group" from WTA last year. now. Not only high-class resorts, Sun Group also makes its mark in famous entertainment areas such as Sun World Ba Na Hills, Sun World Fansipan Legend... to infrastructure projects that contribute to changing the face of the country such as high altitude. Express Ha Long - Van Don, Van Don - Mong Cai, Van Don International Airport...

Graham Cooke himself, Chairman and Founder of WTA, also visited the luxury resorts of Sun Group and was overwhelmed with the quality of products and excellent services of these destinations. “The attention to detail, product quality, service level, and hospitality of the Vietnamese people are the formula for this group's success, ” he said.